Riverview Farms is Rivalea’s latest pork brand disrupting the pork category by creating a strong consumer brand to differentiate their product in a commoditised market place.
The first stage was launching their traditionally roasted, in store, pork roast into a major supermarket retailer. After a successful trial in Victoria, it has now been ranged nationwide, meaning that almost 80,000 happy customers a week are enjoying a succulent roast cooked for them in store.
Off the back of this success, all your favourite fresh cuts are now available in the independent supermarkets across Australia.
Australians can all enjoy pork that’s better by a country mile.