The company’s stockfeed brands, Optimilk, Veanavite, Nutrimax, Slingshot and Eggstra are all well known products to their extensive farmer and rural reseller customer base.

Manufactured in the Riverina, these brands are the leading stock feed brands for sheep, cattle, diary and chicken producers across Austraila.

Creativity is not the norm in this industry and category, and Rivalea has tasked Big to create campaigns with real cut through.  All these products bring science and new thinking to a traditionally sceptical farmer and offer a better way to maximise production.

The creative work is designed to stand out, to challenge the status quo and most importantly to appeal to the progressive new farmer.