With a fleet of over 50 prime movers and 200 trailers, a pragmatic approach has been taken to re-launch O’Brien Transport Group.
Focusing on internal communications to get buy-in on this proposition we have embedded this proposition into the business, and their biggest billboard, the trucks. It is an expensive process and the latest fleet has been rebranded with the new logo and positioning. As the fleet is updated, so will the branding.
A new website is in the process of being built, focusing on the brand and also as a recruitment tool for the business.
It is a long journey, but O’Brien Transport Group cares about the journey.