With a fleet of over 50 prime movers and 200 trailers, a pragmatic approach has been taken to re-launch O’Brien Transport Group.
Focusing on internal communications to get buy-in on this proposition we have embedded this proposition into the business, and their biggest billboard, the trucks. It is an expensive process and the latest fleet has been rebranded with the new logo and positioning. As the fleet is updated, so will the branding.
A new website was developed and launched to tell the full story and as an effective recruitment tool.
Previously O’Brien Transport Group had an issue with attracting the best drivers, and this has been resolved, and now the issue is procurement of new trucks to meet the demands of the growing customer base. What a great problem to have!
It is a long journey, but O’Brien Transport Group cares about the journey.