New Edge Microbials (NEM) are Australia’s largest industrial producer of microbes that are used in agriculture to aid plant growth and to increase yields in crops. NEM have been around for over 25 years and has largely flown under the radar, with almost no marketing or branding in market.
With new ownership, NEM is developing a business strategy that will grow their operation significantly, and they are looking to export their product around the globe, and also looking to increase their product range through partnering with overseas companies to produce and supply the Australian agricultural market. They want to grow.
They came to Big Agency looking for a logo, and once we started discussions it became clear that they needed to go back a step, and they needed a brand strategy and new positioning which then informs they new identity.
And that’s when the fun begun.