Big is proud to sponsor MAMA’s Summer Place project, as we are firmly committed to promoting the arts to the wider community and region. Part of this sponsorship was to work with the team pulling together this new annual initiative.
The 2019 structure focuses on climate change and starts the conversation about providing shade and protection to the elements to aid livability. Inspired by agricultural shade and hail protection, this year’s structure provides a layer of protection to the sun, in the otherwise shadeless environment of QEII Square.
Big supported the project by developing a visual identity, naming the project, developing the promotional material and providing strategic advice on marketing and communication of the project.