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Healthy, Tasty, Easy Peasy
Family Chef

Introduction

Family Chef is a leading Australian pork brand sold exclusively through Independent Supermarkets nationwide. This brand includes an extensive range of products ranging from Deli Roasted and a number of convenient and tasty pre flavoured products.

Developing Communications Plan

Working with the already existing brand elements, Big has developed the strategic communication plan to evolve the brand and to communicate key product messages and positioning.

With Social Media is their primary advertising channel, Big is planning and creating new content streams to keep the brand in the forefront of their customers and engaged audience.

Versatility

Communicating the versatility of the product was the key focus in 2018 and Big developed an integrated campaign using the fictional Jones Family to demonstrate that the range is diverse as most families.

This campaign included a complete suite of short films as digital content,  POS materials, a consumer promotion to win travel vouchers, and full social media creative and management to push the campaign in the social space.

Connecting in Social

Key to the effectiveness of all the communications is to build out a suite of beautiful assets and images showcasing the product in all it’s glory.

We are pleased to credit our good friends at Benchmark Media for their expert skills in this highly technical and specialised craft. It makes our job easier when you have fantastic images and assets to work with.

LAWSON GRAINS

Redefining corporate farming.