Chameleon is the new kid on the block, completely disrupting how you buy and use a trailer or ute tray. Completely modular and interchangeable, you can easily reconfigure your loading solution to meet your changing loading requirements.
Hence the tagline and descriptor for the solution:
Adaptable Modular Loading System.
Big has worked with Chameleon since it was a well-formed idea, with only CAD drawings and an industrial designer bringing the concepts of the system into a now manufactured range of products.
From developing the branding, coming up with AMLS, defining the marketing and launch plans, branding on the products, collateral and marketing assets, social media… the list goes on!
This will be big.