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New Edge Microbials (NEM) is Australia’s largest industrial producer of microbials and biological products to aid plant growth and increased crop yields. The strategic agenda formed the company’s internal and external evolution. This led to the development of a new identity informed by a brand positioning framework matching New Edge Microbial’s lofty ambitions.

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“The nimble team at Big Agency continue to deliver insightful and commercially viable work; their strategic input and informed aesthetics and energy makes them a great extension of our team for years to come”.

Ben Barlow – Managing Director, New Edge Microbials.