Create something, bigger.

Our Company

We are a boutique marketing agency with big ideas. We are boutique because we don’t want to work with everyone. Just with selected client partners who have a common culture and aligned goals.  And in a business relationship where we are a strategic marketing partner.

Part marketing consultancy and part creative agency, we help businesses define new opportunities through innovative marketing and communications.

We’re about creating big growth and value through commercially brilliant and creatively compelling ideas, and connecting them with people – your audience.

Our Services

Big Agency is a full-service ideas and innovation agency. Experienced, agile and capable, we work end-to-end from strategy to in-market execution and launch. We group our services into 3 core offerings of Strategic Consulting, Creative and Connections.


Strategic Consulting

Our Strategic Consulting service generates insight and vision for driving innovation and future growth. From business and brand visioning and positioning, to brand strategy and idea development, through to product and service design, channel strategy and customer experience, and brand marketing and connections strategy.

View Services & Capabilities

  • Market insights & analysis
  • Innovation opportunity definition
  • Business & brand visioning & positioning
  • Brand strategy & brand idea
  • Product & service strategy
  • Channel strategy & customer experience
  • Brand marketing & connections strategy


Cross-disciplinary Creative

Our Creative services are truly cross-disciplinary spanning both design and communications. This means we have unique flexibility and expertise to create a brand idea and construct a fully integrated brand experience across all touch points – from brand identity and experience design to brand campaigns, activations and experiences.

View Services & Capabilities

  • Brand ideas, identity & culture
  • Experience design (all channels & touchpoints)
  • Digital environments & technology
  • Collateral & packaging
  • Content & entertainment
  • Brand platforms & programs
  • Campaigns, activations & experiences


Media & Connections

Our Connections services start with a total understanding of customer journey from which we develop an insights-driven connections strategy to express and connect the brand idea within an ecosystem of performance activity. Multichannel and totally agnostic, our capabilities give brands a differentiated use of paid, owned, earned and ‘invented’ media, and brand partnerships.

View Services & Capabilities

  • Competitive insights & analysis
  • Audience insights & analysis
  • Customer journey & touchpoint mapping
  • Connections strategy & idea (across paid, owned, earned, partnered & invented media)
  • Brand partnerships, collaborations & sponsorships
  • Media buying & influencer engagement
  • Campaign implementation management
  • We are a small agency with select clients, sharing cultures and aligned goals. Together, we will create something Bigger.

Our Clients

Viridis Ag

Stanley & Martin

Lawson Grains

Naughtin Development Group


Riverview Farms

Create Apparel

Pacific Simulators

New Edge Microbials




Revolution Theatre Company


Burns & Ferrall (NZ)

O’Brien Transport Group

Chameleon AMLS

CA Sports

  • We are in it for the long haul and to build bigger and more effective partnerships.

Culture and Team

We are a tight team of agency professionals bringing our diverse skills, experience and point of view to each project. We will work with you as an extension to your team.

We also bring in selected and trusted specialist craftspeople as required so that we form the right team for the right project. We are agile and bespoke, and guided by our pursuit for great creative that works.

Simon McMaster

Simon McMaster

Managing Partner
Gerard Salcedo

Gerard Salcedo

Creative Partner