Create something, bigger.
Our Company
We are a boutique marketing agency with big ideas. We are boutique because we don’t want to work with everyone. Just with selected client partners who have a common culture and aligned goals. And in a business relationship where we are a strategic marketing partner.
Part marketing consultancy and part creative agency, we help businesses define new opportunities through innovative marketing and communications.
We’re about creating big growth and value through commercially brilliant and creatively compelling ideas, and connecting them with people – your audience.
Our Services
Big Agency is a full-service ideas and innovation agency. Experienced, agile and capable, we work end-to-end from strategy to in-market execution and launch. We group our services into 3 core offerings of Strategic Consulting, Creative and Connections.
01
Strategic Consulting
Our Strategic Consulting service generates insight and vision for driving innovation and future growth. From business and brand visioning and positioning, to brand strategy and idea development, through to product and service design, channel strategy and customer experience, and brand marketing and connections strategy.
View Services & Capabilities
- Market insights & analysis
- Innovation opportunity definition
- Business & brand visioning & positioning
- Brand strategy & brand idea
- Product & service strategy
- Channel strategy & customer experience
- Brand marketing & connections strategy
02
Cross-disciplinary Creative
Our Creative services are truly cross-disciplinary spanning both design and communications. This means we have unique flexibility and expertise to create a brand idea and construct a fully integrated brand experience across all touch points – from brand identity and experience design to brand campaigns, activations and experiences.
View Services & Capabilities
- Brand ideas, identity & culture
- Experience design (all channels & touchpoints)
- Digital environments & technology
- Collateral & packaging
- Content & entertainment
- Brand platforms & programs
- Campaigns, activations & experiences
03
Media & Connections
Our Connections services start with a total understanding of customer journey from which we develop an insights-driven connections strategy to express and connect the brand idea within an ecosystem of performance activity. Multichannel and totally agnostic, our capabilities give brands a differentiated use of paid, owned, earned and ‘invented’ media, and brand partnerships.
View Services & Capabilities
- Competitive insights & analysis
- Audience insights & analysis
- Customer journey & touchpoint mapping
- Connections strategy & idea (across paid, owned, earned, partnered & invented media)
- Brand partnerships, collaborations & sponsorships
- Media buying & influencer engagement
- Campaign implementation management
Our Clients
Viridis Ag
Stanley & Martin
Lawson Grains
Naughtin Development Group
Steeline
Riverview Farms
Family Chef
Pacific Simulators
Optimilk
Nutrimax
Slingshot
Revolution Theatre Company
MAMA
Burns & Ferrall (NZ)
O’Brien Transport Group
Chameleon AMLS
Culture and Team
We are a tight team of agency professionals bringing our diverse skills, experience and point of view to each project. We will work with you as an extension to your team.
We also bring in selected and trusted specialist craftspeople as required so that we form the right team for the right project. We are agile and bespoke, and guided by our pursuit for great creative that works.
Simon McMaster
Managing Partner
Big Agency
Gerard Salcedo
Creative Partner
Big AgencyBig Agency
Small agency, big ideas
Ground Floor,
466 Wilson St
Albury NSW 2640
simon@bigagency.com.au
